The Mission
Dates as a product was a seasonal product in the Malaysian market, as it is associated with its Islamic significance, so it was a product that’s mostly seeked during the period of the Holy month of Ramadan, That was our challenge, how to convert it into a year-long product seeked by a new segment of the consumers. Here come Daily Dates, an approach to market Dates as a healthy snack on the go, our audience was the health-conscious young and on-the-go consumers.
The Outcome
We worked with the founders from the beginning starting with the name of the brand, and we built a brand that has a new approach with a new personality to the traditional product in hand. Colorful and clean with a focus on the health aspect of Dates, combined with a new packaging approach as an on-the-go snack, while filtering and focusing on the most suitable Dates types that fit the Malaysian taste preference.
The Impact
In the first year of launching Daily Dates, the brand secured a shelf estate on the most prominent retailers in the Middle-Eastern segment, selling more than 5 tons (pre-packing) of products within the first three months, and built a trust-based relationship with the customers that extended thought out the whole year, achieving our goal of converting Dates into a product that is being purchased all year long.
Services
- Brand Naming
- Brand Strategy
- Product Development & Packaging